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New Email Delivery Requirements for Yahoo and Gmail

  • Dec 14, 2023 11:10 PM UTC
  • 11 replies
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I received a notice from Klaviyo, my email platform informing me of new requirements for deliverability to gmail and yahoo emails.

There are several new requirements, but one of the requirements is to "configuring your DMARC policy to p=none on your root domain”. I reached out to ShipStation Support per my web developers recommendation to ask if they support DMARC, DKIM or SPF. I was told  "ShipStation currently does not offer true white-labeling or the sending of shipment and delivery emails directly from your domain via DKIM or SPF configuration.” Starting in February, if these new requirements aren’t met, you'll start experiencing deliverability issues with emails sent to Google and Yahoo email addresses.

The ShipStation Support suggested I post this here so the product team will see it and can look into adding this ability to the product.

Here’s the link to the new Gmail and Yahoo requirements - https://academy.klaviyo.com/2024-new-sender-requirements-checklist/1817230?utm_source=Klaviyo&utm_medium=email&utm_campaign=701Nu000004k3jlIAA&utm_id=12052023_ECO_PD_WW_GoogleYahooRequirements_AC%20%2801HGV1DBYHWS34HQS2PPH64WW3%29&_kx=p70qErry-Nma4xjrJKaLG9vNN1sVSFKBMf7YuLKpymA%3D.TZXu9S

Best answer by CaraAdmin

Hello Community!

We are thrilled to share an exciting update, ShipStation now supports domain authentication to ensure your branded emails pass DMARC checks seamlessly and improve your deliverability rates.

We appreciate all your valuable feedback and suggestions. To set up and benefit from this feature, please review the feature requirements and steps in our "Configure Domain Authentication in ShipStation" article. For more insights into email authentication policies and protocols, explore our guide on Email Domain Authentication (DMARC).

As always, if you have any questions or concerns, please don't hesitate to reach out to us. 

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      11 replies

      • api
      • Dec 24, 2023 6:45 PM UTC

      This has been requested for almost 3+ years now in the forums. Hoping with this change from arguable two of the largest email providers in the US that shipstation will make the changes necessary. One of the options I am considering is not sending emails from shipstation anymore and utilizing klaviyo to send  messages that shipstation is currently sending for me.

        Not only will email be marked as spam as it currently does with no validation, mail will flat out BOUNCE and be marked as undeliverable: "Gmail and Yahoo will now require - SPF, DKIM, and DMARC. Unauthenticated emails may be bounced with a 5.7.26 error or marked as spam."

        This is unacceptable. $100 Shipstation will do nothing before the February 1st 2024 deadline. What work arounds can we implement on our own at this point?

        Does anybody just know what the DKIM & SPF records for Shipstation's sendgrid integration is?

        @api We are also using Klaviyo, what have you found as the best implementation method to send through Klaviyo, Zapier?

        Anybody using woocommerce and have a better implementation method?

        Thanks Everyone

        https://www.extractlabs.com

          UniquelyGeekly

          Its stunning that this hasn't been dealt with yet.  We've been asking for years and is seriously going to affect me if we don't find a way round it by Feb 1st.

            No help from Ship Station.  Best to turn off the automatic emails and find another way.  Ship Station does not care about customer service.

             

              Manager-Erin

              Hello everyone, 

               

              Thank you for being a part of our community and for bring this up in the community. I can tell you right now that this is actively on our radar, I am looking into this further to see if we have any additional details at this time. 

               

              -Erin: Your Friendly ShipStation Community Manager

                If you can have your shopping cart (like Shopify) send the emails instead that will be the only way to still work with Ship Station in two weeks.  That is what we did for now. Never assume Ship Station will manage to fix anything. Find your own solution.

                • psyscope
                • Jan 23, 2024 2:32 PM UTC

                Dmarc policy has begun as already emails are not being sent. 

                • Rich
                • Jan 25, 2024 7:00 PM UTC

                Welcome to the 8 year old problem:

                https://community.shipstation.com/t5/Orders-Shipment-Management/Email-Authentication-based-on-Client-Domain/idi-p/7502/page/9

                  I guessed Ship Station knew about the issue for at least 2-3 years, but this is ridiculous if it is 8 years.  The company spends all their time making a new order view that no one likely cares that much about instead of fixing the actual problems with the product they sell.

                    Manager-Erin

                    Hey Community!

                    You may have heard about the Google and Yahoo! email updates, we have, too.

                    If you use ShipStation’s default tracking email for customer shipment notifications (tracking@shipstation.com), your emails are already configured to pass DMARC checks. You do not need to take any further action.

                    While ShipStation doesn’t currently support domain verification, we are working on a solution so that when your brand’s email is used to send notifications, the recipient’s mail server does not filter the email as spam. You can find additional updates or changes in this article. If any questions arise, please feel free to contact our support team.

                    Happy Shipping!


                    -Erin: Your Friendly Neighborhood ShipStation Community Manager 

                    CaraAdmin
                    • CaraAdmin
                    • Community Manager
                    • Answer
                    • May 13, 2024 3:57 PM UTC

                    Hello Community!

                    We are thrilled to share an exciting update, ShipStation now supports domain authentication to ensure your branded emails pass DMARC checks seamlessly and improve your deliverability rates.

                    We appreciate all your valuable feedback and suggestions. To set up and benefit from this feature, please review the feature requirements and steps in our "Configure Domain Authentication in ShipStation" article. For more insights into email authentication policies and protocols, explore our guide on Email Domain Authentication (DMARC).

                    As always, if you have any questions or concerns, please don't hesitate to reach out to us. 

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