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Product Alias is Not Visible by Product Bundles, resulting in order fulfillment failures

  • Dec 12, 2025 2:37 AM UTC
  • 1 reply
  • 0 views

When configuring Product Bundles, each component can only be recognized by the main SKU of that component product; the product aliases are not visible to the bundle configuration.

I understand this is the current intended design — bundles reference only the main SKU of each component. While that works during the initial setup, the problem arises later, when we need to switch the main SKU with one of its aliases. In those cases, all bundles that were previously configured with the old main SKU will silently lose that component, because the bundle does not recognize aliases.

This creates a serious operational issue: incoming orders for that bundle will not pull the component product, leading to fulfillment errors that are very difficult to detect in advance.

This scenario happens easily when we merge products and choose a new SKU to become the main SKU, while the original main SKU becomes an alias — something your interface currently allows without warning or any safeguarding.

It would be extremely helpful, actually absolutely necessary,  if this behavior could be improved or safeguarded, so bundles remain intact even when SKU roles are switched.

1 reply

CaraAdmin
  • Community Manager
  • Dec 17, 2025 5:05 PM UTC

Hello @customerservice!

First, welcome to the Community! We’re so glad you’re here. This space is a great place to find answers, share feedback, and suggest new product features—we hope you find it both helpful and inspiring!

Regarding your feedback on bundles and aliases: when creating a bundle, it’s currently only possible to link the parent SKU. Alias SKUs aren’t supported within bundles at this time.

While there isn’t an active plan to address this yet, your feedback has been shared with our development team, so they’re aware of the request.

We’d love to gather more input from the Community to understand the impact of this feature better. Your idea is thoughtful and could provide real value.

If you’d like to see this enhancement implemented, feel free to give it a thumbs up or leave a comment explaining how it would improve your shipping workflow. This helps highlight demand and ensures your voice is heard.

Happy Shipping and Holiday!

-Cara