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Email Templates - Make "Recipients First Name" An Option

Related products:Orders & Shipment Management
  • December 18, 2023
  • 1 reply
  • 15 views

Emails to customers are more personable when you address them in an email by just their first name instead of their FULL NAME.  It would be nice to have this option as I have reverted to not addressing the customer by name at all instead of addressing them by their full name. 

    1 reply

    I have found several suggestions (dating back to 2016) asking for this. Doesn't seem to be a priority for ShipStation.

    Funny enough, in ShipStation's own blog, they say, "Add the purchaser’s first name to the Subject Line and within the email. An Experian study showed that personalized emails had a 29% higher open rate and 41% unique click-through rate."; however, their own system doesn't allow for this.

    Other suggestions for a first name field:

    https://community.shipstation.com/t5/Account-Settings/Email-Template-customizing-recipient-name/idi-p/12372

    https://community.shipstation.com/t5/ShipStation-Features/Add-product-name-and-customer-first-name-placeholders-for-email/td-p/89

    https://community.shipstation.com/t5/Orders-Shipment-Management/It-would-be-great-if-I-could-customize-an-email-template-with/idi-p/6233

     

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